Marketing Analytics

Our R&D work aims to develop cutting-edge AI modules to address your most complex marketing issues.

Through our R&D topics, we are constantly looking for innovative solutions around sales and marketing.

OUR RESEARCH TOPICS

BRAND IMAGE & REPUTATION

Management and synthesis of elements related to brand image and reputation via digital data analysis

PREDICTIVE ANALYSIS

Visualization and extraction of predictive elements of customer value via cross-channel customer journey analysis

BEHAVIORAL FORECASTING

Prediction of prospect behavior based on weak signals

CUSTOMER RELATIONSHIP MANAGEMENT

Identification of customer life cycle moments

CAMPAIGN PERFORMANCE

Identification of discriminating factors in the success of media campaigns

Our publications

- Marketing & Sales

Generative.AI

Data Science & AI expertise combined with consulting services enable customers to embrace all aspects of Generative AI.

1 Our Generative AI Approach
2 Generative AI at a glance
3 Use cases for Generative AI
4 How should companies prepare for Generative AI adoption?

2024

- Marketing & Sales

SiaGPT : Harness the Power of Generative AI to…

An on-demand SaaS product designed to expedite consulting workflows. By harnessing the power of Generative AI, the tool offers a cutting-edge information extractor, and intuitive prompt interface.

Original Atricle: https://www.sia-partners.com/en/trending-insights/siagpt

2024

- Financial Services & Compliance

2024 Key Technology Trends

The introduction of Chat GPT and other Large Language Models (LLMs), Generative AI (Gen AI) stands out as the dominant conversation in 2023.
Original Article: https://www.sia-partners.com/en/insights/publications/2024-key-technology-trends

2024

See our publications

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